Market Research

Market Analysis

A Market Analysis is a customized and organized analysis addressed to gathering information on target markets and competitive landscape in a specific sector.
A Market Scenario report provides relevant information to identify and analyze market needs, market size and competition in the fields of interest. A technology or a product can be characterized according to the sectors and potentiality of application, target market, competitive advantages and potential partners. The analysis is performed with the application of technology and business intelligence tools. Research is usually based on the use of keywords or by thematic area, according to the topic of interest.
Search results are data on the target or global market potential, market value and applicability of developed technologies or products, trends in the market(s) of interest, market segmentation (e.g.: by application, geography or indication), supply chain and competitive advantages of products or technologies,  key players in the market(s) of interest and possible direct or indirect competitors. Moreover, the analysis allows the dentification of potential applications and estimation of the impact of new technologies or products and provides support in the definition of new strategies for research valorization and innovation.

Objectives

A Market Scenario analysis supports research performing organizations, companies and start-ups in:
– R&D investments optimization;
– New products or technologies development;
– Business Plan elaboration;
– European, national and international projects participation;
– Competitor analysis;
– Patent filing, maintenance and prosecution valuation.

Based on Entrepreneurial Ecosystem mapping in North Macedonia, this section discloses several Market Scenario and Competitive Landscape reports gathered by value chain for the North-East, Polog, South-West regions and Prespa area (Resen municipality).